You might have set yourself up with an email mailing list. Your visitors and supporters can sign up and now you have a fast, easy, and effective way to bulk contact them. But are you taking your email capabilities as far as they can go? Do you know the difference between true email marketing automation […]
If you’ve run a speed test on your website, you may find that one of the biggest contributors to slow load speed are render-blocking resources. But what are render-blocking resources? And more importantly, how can you minimize them to help speed up your website’s load times? Which resources block rendering? Any file that needs to […]
Load speeds for your website are an important metric to be aware of. The most obvious impact of a slow site is frustrated users – especially on mobile devices. However, it can also create a technical debt that can be difficult to overcome. Search engine crawlers aren’t going to wait around for your site to […]
Stock photos may have a negative connotation, but for me, they’re an important part of web design. I have a mantra I tell to each of my clients before we begin designing a website. “You don’t need a GREAT website. You need a GOOD website with GREAT images.” It’s not that I’m trying to tell […]
Gone are the days of being chained to your desk in order to run effective social media and digital marketing campaigns. Almost everything can be done from your phone on the go! Below are five mobile apps that will assist you in staying up to date on your success. Google Analytics If your tracking parameters […]
Anchor text is an important and often overlooked aspect of SEO onsite optimization. Understanding the role it plays in crawling evaluations can help you eke out incrementally better performance. What is anchor text? Anchor text refers to the words you click on when clicking a hyperlink on a website. Traditionally they are blue and underlined. […]
You may have seen the term Lorem Ipsum around the internet (or at ye olde print shoppe). You can even see on my Twitter bio I facetiously claim to speak Lorem Ipsum. But what is it? Is it a real language? Why does it even exist in the first place? Is Lorem Ipsum a language? […]
You may have seen some fonts in your Microsoft Word styles labeled as “sans serif.” But did you ever stop to think what that means? A serif is a small flourish on the ends of letters in a font. If the font doesn’t employ these small calligraphic embellishments, then it is sans serif, or without […]
It is a great privilege to be able to assist multiple nonprofits in how to navigate Google for Nonprofits. I help with everything from how to judge eligibility, enrollment, enabling products, and staying compliant with the many rules and regulations required once approved. It can be daunting for the uninitiated, but with a little help, […]
This Tuesday, December 1, 2020 is GivingTuesday. Started in 2012, GivingTuesday has grown to become a global day encouraging generosity. That can include anything from going out of your way say hi to a neighbor to making financial contributions to nonprofit organizations helping out in your community. It is especially poignant this year when so […]