QR codes (or quick response codes) are similar to bar codes, but arranged in a square pattern. They are faster for readers to process and can hold much more information in a much smaller footprint. While they’re not new, they have ebbed and flowed in terms of popularity throughout the years. There is temptation sometimes […]
The rise of omnipresent mobile phone digital assistants, home hubs, and car infotainment with voice commands can be an opportunity for you, the digital marketer. Considering voice search in your optimization efforts is one way that you can leap frog your competition for certain keywords and concepts. Typical SEO optimization would focus on a keyword […]
In digital marketing, as with any industry, a certain jargon gets entrenched in every day conversations. You may find yourself nodding along wishing there was a dictionary you could reference not only to know what the many, many acronyms stand for – but what they mean. Well look no further! AWQL – Adwords Query Language […]
Elevate North Texas Youth Shelter is a new nonprofit servicing the whole North Texas area. They are focused on eliminating homelessness in the youth population through three programs: Host Homes: Volunteers open their homes for short-term hosting to help at-risk youth get back on their feet. Hotel Vouchers: Emergency shelter can be provided via hotel […]
There is typically only so far you can go with the adjustable attributes of an existing WordPress theme. Eventually, almost all developers find themselves needing at least small tweaks to what was provided. While WordPress is open source and any theme you’ve downloaded is perfectly open to be edited, doing so is not a best […]
One of the best things we can do for ourselves, our careers, and our hobbies, is to be continuously learning. And one of the best places to do this is at Udemy.com. I will start by saying that this is not a sponsored blog post. I’m not affiliated or compensated by Udemy in any way. […]
In the HBO movie, Fake Famous, four relative nobodies are given a full social media makeover. Not only do they get new clothes, hair, and makeup, but a healthy injection of paid followers and engagement. It had never really occurred to me to try to game the system by purchasing followers. Then one day, I […]
Inside a Google Ads campaign, not all keywords are treated the same. There are multiple different match types to choose from. These choices have changed in recent years, so it may be time for a refresher. Understanding the pros and cons of each can help you get the most out of your ad campaign, while […]
Let’s say you created an awesome logo. Something like this: The color palette used in your logo can inform the entire brand story from websites to print materials to PowerPoint presentations. You could approximate the colors by eye, but the key to doing it right is knowing your hex color codes. Take a look at […]
Progressive profiling is a method for building a robust and complete customer database. You may want to know lots of different bits of info about user, customer, donor, or volunteer. Examples are email addresses, physical addresses, phone numbers, credit card numbers, interests, open schedule times, and more. Imagine the first touch point you have with […]