Optimizing for Voice Search
The rise of omnipresent mobile phone digital assistants, home hubs, and car infotainment with voice commands can be an opportunity for you,…
Search Engines
Recent Publications
All Articles
Analytics
Acronym Check! Helpful Marketing terms and descriptions
In digital marketing, as with any industry, a certain jargon gets entrenched in every day conversations. You may find yourself nodding along…
Client Profile
Presenting Elevate North Texas
Elevate North Texas Youth Shelter is a new nonprofit servicing the whole North Texas area. They are focused on eliminating homelessness in…
Best Practices
What is a WordPress Child Theme?
There is typically only so far you can go with the adjustable attributes of an existing WordPress theme. Eventually, almost all developers…
Best Practices
Continuing education with Udemy
One of the best things we can do for ourselves, our careers, and our hobbies, is to be continuously learning. And one…
Social Media
My Experience Purchasing Followers on Facebook
In the HBO movie, Fake Famous, four relative nobodies are given a full social media makeover. Not only do they get new…
Google Ads
Google Ads Keyword Match Types Explained
Inside a Google Ads campaign, not all keywords are treated the same. There are multiple different match types to choose from. These…
Best Practices
Consistent Branding Through Hex Color Codes
Let’s say you created an awesome logo. Something like this: The color palette used in your logo can inform the entire brand…
Best Practices
What is progressive profiling?
Progressive profiling is a method for building a robust and complete customer database. You may want to know lots of different bits…
Email Marketing
Email Marketing Automation vs. a Mailing List
You might have set yourself up with an email mailing list. Your visitors and supporters can sign up and now you have…