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Search Engines

Local Landing Pages: A Guide to SEO Impact

  • June 21, 2023

Local landing pages are a critical part of any local SEO strategy. They can help businesses to improve their visibility in search results, attract more local customers, and increase conversions.

What is a local landing page?

A local landing page is a web page that is specifically designed to attract and convert local customers. It typically includes information about the business’s location, hours of operation, services offered, and contact details. Local landing pages can be optimized for specific keywords and phrases that are relevant to the business’s target audience.

How do local landing pages impact SEO?

Local landing pages can have a significant impact on SEO in a number of ways. First, they can help businesses to improve their visibility in local search results. When a user searches for a local business, Google will often show a local map pack in the search results. This map pack includes the three most relevant local businesses for the search query. Local landing pages can help businesses to appear in the local map pack, which can lead to a significant increase in traffic.

Second, local landing pages can help businesses to attract more local customers. When a user clicks on a local landing page, they are more likely to be interested in the business because the page is specifically tailored to their location. This can lead to more conversions, such as phone calls, website sign-ups, or in-store visits.

Third, local landing pages can help businesses to increase their brand awareness. When users visit a local landing page, they are exposed to the business’s branding and messaging. This can help to build brand awareness and trust, which can lead to more conversions in the future.

How to create a local landing page

Creating a local landing page is not difficult. However, there are a few things that businesses need to keep in mind in order to optimize their pages for SEO.

First, businesses need to choose the right keywords and phrases to target. These keywords should be relevant to the business’s location and services offered.

Second, businesses need to create content that is relevant to their target audience. This content should be informative and engaging, and it should encourage users to take action, such as calling the business or visiting their website.

Third, businesses need to optimize their local landing pages for search engines. This includes using the correct keywords and phrases throughout the page, as well as adding structured data markup.

Conclusion

Local landing pages are a valuable tool for businesses that want to improve their SEO and attract more local customers. By following the tips above, businesses can create local landing pages that are optimized for search engines and that will help them to achieve their marketing goals.

Here are some additional tips for creating effective local landing pages:

  • Use clear and concise language that is easy for users to understand.
  • Include high-quality images and videos that showcase the business’s products or services.
  • Make sure the page is mobile-friendly.
  • Track the performance of the page and make changes as needed.

By following these tips, businesses can create local landing pages that will help them to attract more local customers and improve their SEO.

Analytics

Google Analytics 4: No More Views

  • June 1, 2023

Google Analytics 4 (GA4) is the latest version of Google’s analytics platform. It offers a number of new features and improvements over its predecessor, Universal Analytics (UA). One of the most significant changes in GA4 is the removal of views.

In UA, views were used to create different versions of your data. For example, you could create a view to exclude internal traffic or to focus on a specific subset of your users. In GA4, there is no need for views. Instead, you use data filters to customize your data. Data filters are similar to views in UA, but they are applied at the property level instead of the view level. This means that they affect all of the data in your property, not just a single view.

To create a data filter, go to the Admin tab and click on Data streams. Then, click on the name of the data stream that you want to filter and click on the Filters tab. To create a new filter, click on the + button and select the type of filter that you want to create. There are a number of different types of filters available, including filters for traffic sources, user demographics, and device types. Once you have created your filter, click on the Save button. Your filter will then be applied to all of the data in your property.

The removal of views in GA4 can be a bit of a challenge for users who are used to working with UA. However, data filters provide a powerful way to customize your data and create different versions of your reports.

Benefits of No Views in GA4

There are a number of benefits to having no views in GA4. Here are a few of the most important ones:

  • Simplicity: GA4 is designed to be simpler and easier to use than UA. The removal of views contributes to this simplicity by reducing the number of concepts that users need to understand.
  • Flexibility: Data filters give users more flexibility in how they can customize their data. This can be helpful for users who need to create different versions of their reports for different purposes.
  • Scalability: GA4 is designed to scale to larger datasets than UA. The removal of views helps to improve scalability by reducing the amount of data that needs to be processed.

Conclusion

The removal of views in GA4 is a significant change, but it can also be a positive one. By reducing the number of concepts that users need to understand, GA4 can be simpler and easier to use. Data filters also give users more flexibility in how they can customize their data. This can be helpful for users who need to create different versions of their reports for different purposes.

Analytics

Use Google Tag Manager with Analytics

  • May 5, 2023

There are two different ways you can include Google Analytics tracking code in your website. The first is the easiest and most straight-forward. Google Analytics gives you a block of code to insert into the heading of your website. If you include it in your theme or template, it will be included on every page and work great.

The Cons

The drawback to doing it this way is that it becomes difficult to manage or adjust. Big deal, right? Once you set your Analytics code in place how often does it really change? Well, in a situation like the one we’re in right now (Switch to Google Analytics GA4 before July 2023), it can be a little difficult. Especially if you wan to run multiple instances of analytics simultaneously.

The Solution

The solution is to instead use Google Tag Manager. Instead of injecting the analytics code directly into your website, you insert a container. That container can then have multiple tags included from a third party interface. That allows you to have multiple tags. Google Analytics UA and GA4 instances are just the beginning of the tags you can include in your Tag Manager container. Additional tags could be everything from a Facebook verification code to a timer tracking how often paid search visitors spend more than 5 minutes on your landing page. The possibilities are truly endless!

The next time you need to change or set up Analytics, take a minute to learn what Google Tag Manager can do for you.

Best Practices

Upgrade PHP on Amazon Lightsail

  • April 10, 2023

PHP is a programming language that stands for PHP Hypertext Preprocessor. I know, I know. How can an acronym stand for itself? It just does. PHP is the backbone of WordPress sites.

There are many reasons to keep the PHP version of your website up to date.

  1. First and foremost is cybersecurity. Each new version of PHP has patches for previously discovered vulnerabilities. Keeping your site on the latest revision means you get all of the security patches.
  2. New versions of PHP also tend to boast better performance. That means your website will load faster and be better for users.
  3. There are also new features that come with PHP or may be relied on by new features of WordPress. Keeping everything current ensures you can take advantage of these when they are released.

Unfortunately, unlike some other hosts, there is no single button you can click to upgrade PHP versions on Amazon Lightsail. I upgrade all of my servers annually. There is not often a major release of PHP and even when one comes out, it is not immediately available in Lightsail. Checking and performing the upgrade once per year is about the right cadence for me.

To do so you must:

  1. Log in to the current site and perform a backup using Updrafts Plus plugin
  2. Spin up a new instance of a WordPress Binami server
  3. Log in using the default user password and install and connect Updrafts Plus backups
  4. Restore the latest backup
  5. Move the static IP associated with the live site to the new server
  6. Perform a bncert-tool upgrade and generate a new certificate

It’s not quite as convenient as a single button press, but there are other upgrades that come with the latest and greatest server configurations for WordPress utilizing Bitnami in Amazon Lightsail. So it is a good annual maintenance activity to keep your sites fast, secure, and user friendly.

Analytics

Switch to Google Analytics GA4 before July 2023

  • March 19, 2023

In this blog, I will try to explain what is happening with Google Analytics in layman’s terms. A lot has been going on for the past few years, but most websites could safely ignore it … until now.

There is an “old way” of capturing data on a website called Universal Analytics, or UA. UA properties were based on the way the internet first came to be. It was mostly a desktop – not mobile – way of browsing. It relied on cookies and IP addresses and a lot of things that have since fallen out of favor for various reasons, mostly privacy concerns. As the internet matured and changed, Google found new and improved ways of tracking users all while respecting privacy laws and best practices.

In October of 2020, they announced a “new way” of implementing analytics called GA4. In reality, UA and its first predecessor were GAs 1-3. This fourth way is the biggest leap or departure from the old. As such, it required a whole new analytics property to be set up and embedded in your website. Some jumped at the chance and ran both analytics simultaneously. Others have dragged their feet on making the migration. If it ain’t broke ….

Then Google announced that in July of 2023, the UA “old way” would stop working. It will no longer collect any data, and if you haven’t implemented GA4, you will have no analytics on your website. Suddenly, a lot of people sat up and paid attention to what was happening.

Implementing GA4 is easy. Implementing GA4 to its fullest potential is difficult. That’s why I’ve partnered with Daylight Strategy to map out the best possible tracking for events and conversions for all of my clients. If you need a boost on getting your website updated, they are a great technology partner specializing in this space.

Best Practices

ChatGPT: The end of blogging as we know it

  • February 21, 2023

ChatGPT has been in the news a lot lately. Everyone is at least vaguely aware that it’s some sort of artificially intelligent chat bot. But I didn’t fully grasp the ramifications until I took the time to play with the tool myself. You can check it out too at https://openai.com/blog/chatgpt/.

You will need to create a user account, but that is free. And then you can see some examples of prompts that it can respond to. Have a conversation and marvel at the fluidity. Ask it questions and get answers back promptly and completely.

The major criticism (and rightfully so) is that it is so fast and authoritative on subjects that people tend to believe it – even when it’s wrong. It’s also using information scrapped from the internet to build its knowledge. There was a time that Google Translate was a free online tool that could be used to translate websites in real time. Until they realized that most of the translated content out there was translated by them, and a feedback loop occurred resulting in poorer quality. They eventually put a very small fee to use the API and knocked most users off as a result to try to preserve the bank of human generated content to pull from. What happens to ChatGPT when the internet it pulls from was also written by AI?

Want to know why I think it will have a big impact? Because, secretly, I didn’t write my last blog: Registering your nonprofit with PayPal. Instead, I went to ChatGPT and said, “Write me a blog about registering a nonprofit with PayPal” and the body of that blog was its immediately response. Nobody noticed. And I really had no notes of how to improve it after the fact.

Now that’s scary.

Best Practices

Registering your nonprofit with PayPal

  • January 13, 2023

Paypal is a popular online payment platform that allows individuals and organizations to send and receive money electronically. Nonprofits, in particular, can benefit from using Paypal as it allows them to accept donations from a wide range of donors. In this blog post, we will explain the steps to take to register your nonprofit on Paypal.

Step 1: Create a Paypal account

The first step in registering your nonprofit on Paypal is to create a Paypal account. You can do this by going to the Paypal website and clicking on the “Sign Up” button. You will need to provide some personal information, including your name, email address, and a password.

Step 2: Apply for nonprofit status

Once you have created a Paypal account, you will need to apply for nonprofit status. To do this, go to the Paypal website and click on the “Donations” button. Then, click on the “Nonprofits” link and follow the prompts to apply for nonprofit status. You will need to provide some basic information about your organization, including its name, mission, and EIN (Employer Identification Number).

Step 3: Verify your nonprofit status

Once you have applied for nonprofit status, Paypal will review your application and verify your nonprofit status. This process can take several days, so be patient. Once your nonprofit status has been verified, you will be able to accept donations through your Paypal account.

Step 4: Set up donation buttons

Now that your nonprofit status has been verified, you can set up donation buttons on your website or social media pages. To do this, go to the Paypal website and click on the “Donations” button. Then, click on the “Create a Donation Button” link. You will be prompted to enter some basic information about your organization and the donation button, such as the donation amount and the currency. Once you have completed this step, you can copy and paste the code for the donation button onto your website or social media page.

Step 5: Start accepting donations

Once you have set up donation buttons, you can start accepting donations through Paypal. You will receive email notifications every time a donation is made, and the funds will be transferred to your Paypal account. You can use the funds in your Paypal account to pay for expenses related to your nonprofit, such as rent, salaries, or program costs.

In conclusion, Paypal is a great platform for nonprofits to accept donations. It is relatively easy to register, and the process is straightforward. By following the steps outlined in this blog post, your nonprofit can start accepting donations through Paypal in no time.

Search Engines

Google Advanced Search: Site Syntax

  • December 8, 2022

In the The most basic SEO test I touched on a technique for restricting Google to only searching your specific domain. In this blog I want to expand a bit on that functionality.

Ways to use this kind of search

  • You can add site:yourdomain.com to any search. It doesn’t have to be stand-alone. It’s just one of the many advanced option in Google search so feel free to pair it with image searches, phrases, negations, etc.
  • You can use it for any site, not just your own. Many people use this trick when frustrated by a particular site’s poor on-site search algorithm.
  • You are not restricted to the entire domain. You can also restrict to a particular directory on a domain, like dijonmarketing.com/blog, for example.

A site search is something I do on a very regular basis and is a great tool to add to your advanced googling arsenal.

Best Practices

Using GSuite in compliance with HIPAA

  • November 13, 2022

HIPAA is the Health Insurance Portability and Accountability Act. In short, it requires any organization that handles protected health information (PHI) to act as trustworthy and cyber-secure stewards of that data. Most often people associate this with doctors’ offices. You wouldn’t want your personal health records to be publicly available. Nor would you want your data sold to advertisers to monetize your most private data, likely without your knowledge.

Any organization that will collect or store PHI must be aware of the laws regarding HIPAA and ensure those systems for collection and storage are also HIPAA compliant. Enter GSuite, or Google Workplace, as it is most recently branded. It is fully capable of protecting data within its ecosystem, but your organization must first opt in for this type of protection.

This Google Help Article: HIPAA Compliance with Google Workspace and Cloud Identity has the most up to date information on how to enable these features in your instance. Essentially, you just need to check a box and and answer a couple of simple yes/no questions. Inside the Admin Console, navigate to Account > Account Settings > Legal and Compliance. There you will find Security and Privacy Additional Terms for Cloud Data Processing Addendum to Google Workspace or Cloud Identity Agreement. Review the appropriate clauses and if your organization fits and requires this additional layer of security, click Review and Accept.

Best Practices

Bitnami bncert-tool manual update to pull new certificates

  • October 21, 2022

Using free SSL certificates from LetsEncrypt is a great way to keep your site and your users secure. The only downside is that each certificate is only good for 90 days. Either you need to remember to renew your certificates every 90 days or you need to set up auto-renewal on your hosted server. If you’re using Bitnami packaged app for WordPress, then it’s easy! The bncert-tool will automatically check to see if your certificates are nearing expiration and automatically update them without needing anything from you.

… Until it does. This week I got notified by two different sites that their certificates were nearing the expiration date. That normally doesn’t happen because they’ll get renewed automatically well in advance. When I logged in to investigate, I saw that even manual attempts to renew the certificate were failing. The issue ended up being that I needed to upgrade my bncert-tool.

Bitnami bncert-tool References

Learn About The Bitnami HTTPS Configuration Tool is a great resource with everything you need to know about setting up bncert-tool. The command to upgrade is simple and takes only a few minutes to run and then you will be able to renew your SSL certificates.

sudo /opt/bitnami/bncert-tool

If your tool is out of date, this command will inform you of that fact and ask if you would like to upgrade. Just hit ‘Y’ and Enter and the update will happen in the background in a matter of seconds. Once it is complete, you can run the same command a second time. This time it will walk you through the process to update your certificates.

I upgrade mine and my clients’ servers once per year. This is to get the latest Bitnami stack as well as the upgraded security features for each new revision of PHP. So this should be a rarity that an update of the tool is required in between annual server migrations. But just in case you’ve run for a long time without checking, be on the lookout for expiration notices and take action!