You hear a lot in web design about responsive websites. A responsive website responds to the size of the screen viewing it. It may shift elements, change sizes of text or images, or drop elements completely from smaller phones. What if you could do the same thing with a responsive logo? Let’s take an example […]
If you are maintaining multiple social media profiles, it can be enticing to cross-post the exact same message on all at once. And certain social media management tools even explicitly allow/encourage this. But cross-posting can hurt the effectiveness of your social campaigns for a number of reasons. That doesn’t mean that you can’t post the […]
Hashtags in social media posts serve a few different purposes. They can be funny. They can categorize your content. Or they can extend your reach to a new, larger audience. Knowing your goals can help you select the right mix of hashtags for your social media posts. Sorry to break it to you, but expert […]
If you use Google My Business for local SEO optimization of your business or charity, there are a couple of things to know about how COVID-19 is impacting the service. Log in to your Google My Business account and you will see information about how to best update your information linked directly on your home […]
Dijon Marketing’s logo is now federally registered with the US Patent and Trademark Office. It is protected against anyone else using it. While this might seem like overkill for a small brand, it was an interesting challenge that I wanted to work through in case future clients had need of such protection. The first step is […]
When sharing a link on Facebook, sometimes it will pop up with a nice, big, clear photo. It depicts the logo of the organization you’re linking to or something specific about the page you’re sharing. Some of this happens automatically, but chances are if it looks really great, that’s not by accident. Web developers can […]
People frequently ask, “How often should I email my subscribers.” The simple answer would be somewhere between weekly and monthly. That depends on your audience and goals. The more involved answer would be to create an email marketing editorial calendar and then stick to it. What is an Editorial Calendar? An editorial calendar is a […]
To sound like an SEO expert, just ask about “long tail keywords.” What exactly does that mean? “Long tail” merely refers to the length of the phrase. The term “keyword” gets thrown around a lot. A more apt description for the concept would be “key phrase.” SEO optimization targets specific key phrases that are relevant […]
Every now and then, you will find a page on your website that doesn’t seem to be getting any organic traffic. If you refer to our blog on The Most Basic SEO Test, you may discover it’s because Google isn’t serving it up as a result, no matter how specific you are with your queries […]
Password managers like LastPass or 1Password can help you keep your online life organized, updated, and most of all secure. Here are 9 reasons to start using a password manager today. Keep all of your website logins in one convenient list. When you store all of your passwords in a single location, you also get […]