To say I underestimated the power of North Texas Giving Day may be an understatement! We saw huge turnouts on ad campaigns running on related keywords in the weeks leading up to NTX Giving Day. But, the actual day itself (and day after) have been true record breakers.

One charity upped their grant spend by about 33X on a single day. This reached the daily spending cap of the grants program! Not only that, but we saw impressions, clicks … and most importantly, conversions … go to new record levels.

It’s great to see efforts galvanizing our community into a day of charitable giving pay off in the data. The right campaigns in the right place ensured our charities got the maximum benefit!