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Best Practices Choose a new domain name

Choosing a new domain name

First things first. When entering the realm of digital marketing, you need a website so people can learn about you and your mission, and that website needs an address. When selecting a domain, there are a few loose rules to abide by, and a couple of things to consider that are specific to charities and […]

Best Practices When to use a subdomain

When to use subdomains

There are two main ways to subdivide content – subdomains or subdirectories. I will henceforth refer to “subdirectories” as “folders” to avoid confusion between two similar “sub” terms. Folders are easily understood. They appear as slashed organizational groupings on your domain, just like folders on your PC. If you have several events to share, you […]

Best Practices Domain registration auto renew

The Importance of Domain Registration Auto-Renew

Do you own a branded web domain to represent your organization or small business? Are you sure? It happens more often than expected, but domain registrations do expire. There are lots of reasons why your domain wouldn’t automatically renew. First, you might have no set it up to do so. In fact, you may not […]

Best Practices GSuite Gmail on your domain

Adding GSuite Gmail to your domain

Once you’ve purchased a domain to represent your brand, organization, or small business, you’re going to want to associate an email service with it. One of the big benefits of owning your own domain is that you appear more professional by not emailing customers from an address “@gmail.com.” There are many ways to accomplish this, […]

Best Practices Paypal for charity donations

PayPal for Charitable Donations

There are two ways that PayPal can be used to accept charitable donations for your non-profit. Note that both will require you to verify your non-profit status and show a linked bank account in order to use the “donation” button and accept charitable contributions. The first is to integrate Donate buttons into your web interface. […]