There is typically only so far you can go with the adjustable attributes of an existing WordPress theme. Eventually, almost all developers find themselves needing at least small tweaks to what was provided. While WordPress is open source and any theme you’ve downloaded is perfectly open to be edited, doing so is not a best […]
One of the best things we can do for ourselves, our careers, and our hobbies, is to be continuously learning. And one of the best places to do this is at Udemy.com. I will start by saying that this is not a sponsored blog post. I’m not affiliated or compensated by Udemy in any way. […]
Let’s say you created an awesome logo. Something like this: The color palette used in your logo can inform the entire brand story from websites to print materials to PowerPoint presentations. You could approximate the colors by eye, but the key to doing it right is knowing your hex color codes. Take a look at […]
Progressive profiling is a method for building a robust and complete customer database. You may want to know lots of different bits of info about user, customer, donor, or volunteer. Examples are email addresses, physical addresses, phone numbers, credit card numbers, interests, open schedule times, and more. Imagine the first touch point you have with […]
If you’ve run a speed test on your website, you may find that one of the biggest contributors to slow load speed are render-blocking resources. But what are render-blocking resources? And more importantly, how can you minimize them to help speed up your website’s load times? Which resources block rendering? Any file that needs to […]
Load speeds for your website are an important metric to be aware of. The most obvious impact of a slow site is frustrated users – especially on mobile devices. However, it can also create a technical debt that can be difficult to overcome. Search engine crawlers aren’t going to wait around for your site to […]
Gone are the days of being chained to your desk in order to run effective social media and digital marketing campaigns. Almost everything can be done from your phone on the go! Below are five mobile apps that will assist you in staying up to date on your success. Google Analytics If your tracking parameters […]
Anchor text is an important and often overlooked aspect of SEO onsite optimization. Understanding the role it plays in crawling evaluations can help you eke out incrementally better performance. What is anchor text? Anchor text refers to the words you click on when clicking a hyperlink on a website. Traditionally they are blue and underlined. […]
It is a great privilege to be able to assist multiple nonprofits in how to navigate Google for Nonprofits. I help with everything from how to judge eligibility, enrollment, enabling products, and staying compliant with the many rules and regulations required once approved. It can be daunting for the uninitiated, but with a little help, […]
This Tuesday, December 1, 2020 is GivingTuesday. Started in 2012, GivingTuesday has grown to become a global day encouraging generosity. That can include anything from going out of your way say hi to a neighbor to making financial contributions to nonprofit organizations helping out in your community. It is especially poignant this year when so […]