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Best Practices

ChatGPT: The end of blogging as we know it

ChatGPT has been in the news a lot lately. Everyone is at least vaguely aware that it’s some sort of artificially intelligent chat bot. But I didn’t fully grasp the ramifications until I took the time to play with the tool myself. You can check it out too at https://openai.com/blog/chatgpt/. You will need to create […]

Best Practices

Registering your nonprofit with PayPal

Paypal is a popular online payment platform that allows individuals and organizations to send and receive money electronically. Nonprofits, in particular, can benefit from using Paypal as it allows them to accept donations from a wide range of donors. In this blog post, we will explain the steps to take to register your nonprofit on […]

Best Practices

Using GSuite in compliance with HIPAA

HIPAA is the Health Insurance Portability and Accountability Act. In short, it requires any organization that handles protected health information (PHI) to act as trustworthy and cyber-secure stewards of that data. Most often people associate this with doctors’ offices. You wouldn’t want your personal health records to be publicly available. Nor would you want your […]

Best Practices

Confirm Nonprofit Status on PayPal

PayPal can be an easy and low cost way to power donations on your nonprofit’s website. Their layouts contain specific options for donation buttons. You can define set donation amounts, optionally include a custom amount, and have a checkbox for recurring monthly donations. They take care of the transaction, the cybersecurity (which is the biggest […]

Best Practices

What is Cross Browser Testing?

Cross Browser Testing is a way of making sure your website is going to look great for all of your users. Just because everything is aligned and beautiful on your development PC, doesn’t guarantee that anyone who visits your website will see the same thing. Users will be on: Different Browsers like Chrome, Firefox, Edge, […]

Best Practices

Integrating Google Forms into your website

If you’ve ever tried to create your own web forms for data collection, you know that it can sometimes be a little arduous. Not only do you need to create the form, but you’ll also need an SMTP email server to relay the information from your site to your inbox. And once you’ve gotten the […]

Analytics

URL Shorteners and a free alternative

URL shorteners like Bitly are useful for a couple of reasons. The first is the most obvious. You can take a very long URL, and replace it with a much shorter one. You might need to do this in order to fit better into something like a tweet. Another good thing about shortened URLs is […]

Best Practices

SEO trend in 2022

Happy New Year! And welcome to the year 2022! As usual, a new year brings up question – what’s the latest trend in SEO this year? And as with most years, I balk at the use of the word “trend” as SEO isn’t trendy. It’s the long game. A set of tried and true principles […]

Best Practices

When to use a QR code

QR codes (or quick response codes) are similar to bar codes, but arranged in a square pattern. They are faster for readers to process and can hold much more information in a much smaller footprint. While they’re not new, they have ebbed and flowed in terms of popularity throughout the years. There is temptation sometimes […]

Analytics

Acronym Check! Helpful Marketing terms and descriptions

In digital marketing, as with any industry, a certain jargon gets entrenched in every day conversations. You may find yourself nodding along wishing there was a dictionary you could reference not only to know what the many, many acronyms stand for – but what they mean. Well look no further! AWQL – Adwords Query Language […]